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A study on the symbol of Double Happiness (囍)

Application of Chinese wedding symbols in Typographic Illustration: A study on the symbol of Double Happiness (囍)

I believe that everyone is familiar with traditional Chinese weddings, but as times change, how many young people are still willing to use traditional weddings? According to the survey, many people do not want to use traditional Chinese weddings. This is not only because the customs and procedures are too busy, but also because the symbols of the words are too traditional and lack freshness. In addition, the elderly still want to keep the tradition, but the younger generation pursues modernity, so I decided to combine the tradition with modernity. The concept of double happiness is modern, there will be 3 different ideas to attract young people through printed illustrations.


A study on the symbol of Double Happiness (囍)
Published:

A study on the symbol of Double Happiness (囍)

Published: